The Ice Bucket Challenge And Other Good Causes: Do Stars Really Help? : Goats and Soda : NPR

When actor Tom Hiddleston and Lady Gaga take the Ice Bucket Challenge, it makes a big splash. But do stars really make a difference in fund-raising and public awareness when they endorse a charity?

Source: The Ice Bucket Challenge And Other Good Causes: Do Stars Really Help? : Goats and Soda : NPR

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